One-fourth of accessories and three-fourths of ready-to-wear apparel displayed at the WWD Magic trade show held in Las Vegas in February were dedicated to women, according to Kelly Helfman, President of the show. Hundred and fifteen new brands participated in the show this time, many of which were from Portugal and Africa, she said.

WWD Magic, organised by leading producer of fashion tradeshow events UBM Fashion, is a bi-annual show with the largest selection of women’s apparel and accessories. WWD Magic this year partnered with the People for Ethical Treatment for Animals and the Coalition LA to shed light on conscious fashion. “We are just starting the conversation on vegan fashion and materials and introducing it to our attendees,” she told.