Vitale Barberis Canonico (VBC), a leading global supplier of fabrics, has collaborated with VICUTU, a Chinese leader in business menswear. In co-operation with VBC, VICUTU is making headway in the international market and VICUTU will lead the way in Chinese fashion’s expansion on a global scale. The association was celebrated at a recent event in Beijing.

The transnational co-operation, therefore, demonstrated the complementation of international resources and cultural exchanges between the two giants. On the one hand, VBC boasts the most advanced international process and top-notch fabrics, which coincides with the relentless pursuit of apparel quality on the part of VICUTU; and to establish itself as a century-long brand, VICUTU draws much experience from VBC, a 355-year-old brand, in many aspects. On the other hand, VICUTU will convey Chinese traditional aesthetics, Eastern fashion culture and provide advanced Chinese technology to VBC, thus promoting closer co-operation on a global scale.

Since its establishment in 1994, VICUTU has developed into an enterprise specialising in the design, R&D, production and marketing of high-end ready-made clothes, unlike the OEM mode of other brands. Moreover, the original menswear brand gains in popularity based on the typical technologies of the garment process. VICUTU stays ahead of the curve when it comes to process design, and it is one of the few apparel enterprises in China in terms of strength.

“VICUTU represented the relentless pursuit of quality on the part of the Chinese apparel enterprise, and our profound insights into the Chinese originality played a key role in our partnership, keeping both of us moving forward,” Alessandro, CEO of VBC, said.