The LYCRA Company, owners of the LYCRA(R) brand and portfolio of innovative products, participated in the 10th edition of Bangladesh Denim Expo, an international exposition recently held at the International Convention City Bashundhara (ICCB) in Dhaka, Bangladesh. The two-day expo focused on “circularity” as a theme for bringing positive changes in the whole denim supply chain.

The local value chain got an opportunity to connect with The LYCRA Company at the Expo and to get to know more about the latest fabric & fiber technologies involved in making denim fabrics, including LYCRA® HYBRID technology, LYCRA® FREEF!T® technology, LYCRA® dualFX® technology and the newly launced COOLMAX® Natural TouchTM technology. Also on shelves were sustainability concepts like LYCRA® T400® fiber with EcoMade technology and COOLMAX® EcoMade technology. The company also highlighted LYCRA® fiber type 166L recently received Gold Level Material Health Certificate issued by Cradle to Cradle Products Innovations Institute.

Fabrics and garments developed by quality denim mills from Bangladesh were showcased at The LYCRA Company’s booth, and generated great interests from key players along the value chain. Besides, a seminar was held by The LYCRA Company to share with the show visitors its sustainability agenda and products offerings that contribute to the environmental footprints.

The LYCRA Company innovates and produces fiber and technology solutions for the apparel industry, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA®, LYCRA HyFit®, LYCRA® T400®, L by LYCRA®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, TACTEL®, and TERATHANE®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.connect.lycra.com www.lycra.comand.

The Bangladesh Denim Expo offers international fashion buyers a one-stop sourcing platform for all aspects of jeanswear. Exclusive to authorized trade visitors, the expo acts as a hub for players on the international denim scene to mingle with colleagues, make new contacts and broker deals. This edition, a total of 63 exhibitors from 11 countries with Bangladesh exhibited their products during the two-day event.