Teemill has launched T-shirts made from worn out organic T-shirts and designed to come back to be remade again and again. The fashion and tech business hopes that circularity will lead to rapid change in the fashion industry. Customers can scan the label inside with their phone to activate a free post returns coupon when the product is worn out.

Then, Teemill will recover and remanufacture the materials into new T-shirts and give the customer 5 pounds off a new item. Technology efficiencies enable these plastic free, organic and recycled T-shirts to be retailed new at 20 pounds, Teemill said.

“Slowing down fast fashion won’t fix it, but when we took material people normally throw away at the end and make new products from it at the start, it changed everything. What is needed is the technology to make the reverse logistics of fashion possible and economical. That’s exactly what we’ve done,” explained Mart Drake-Knight, Design Engineer at Teemill.

Over 100 bn items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry which takes resources and creates waste at a furious pace, will more than triple by 2050. By using modern technologies like AI to maximise the efficiency of the supply chain, products made by Teemill are printed in a renewable energy-powered factory in real time – seconds after they are ordered. There is no unsold stock.

“Customers are incentivized to keep the material flowing with money off their next purchase, Teemill benefits from lower material costs and the model is truly sustainable. It’s a circular fashion economy where everybody wins,” added Drake-Knight.