Spreadshirt, an ecommerce company that offers print-on-demand for clothing and accessories, plans to invest up to $10 mn on print technology over the next two years. The company will renew and enlarge its printing machinery to handle increased demand and to expand into new categories. It will set new standards in print quality and delivery times.

“Spreadshirt is the market-leading cotton apparel print-on-demand company across 18 countries, we have a rapidly growing business and great success with our recently launched fulfilment division. Many third party companies wish to access our printing capabilities and the leading standards we use for our own customers,” CEO Philip Rooke said.

In the coming weeks, new Atlas printers from Israeli company Kornit will be moving into the US production sites in Henderson, NV, and Greensburg, PA. The top Kornit model, Atlas, launched in 2019, revolutionises the customer experience with new HD print quality and achieving 30-40 per cent more prints per hour than other models, allowing faster delivery. These new printers will also be installed at Spreadshirt’s European sites in the Czech Republic and Poland in 2020.

In addition to its cotton printing, Spreadshirt is planning to add new categories to its business, including printing on polyester sports clothing, embroidery for corporate goods, and machines for UV printing on non-clothing products.

“In 2020, we will be rapidly expanding our range of products and printing techniques for those companies using our fulfilment services and for our own customer base. This will allow us to expand our market leadership in many new categories,” Rooke said.

The Spreadshirt brands Spreadshirt, SPOD, Teamshirts, and SpreadShop expect to print over 10 mn items next year, shipping to more than 150 countries, and enable many sellers to earn money through their marketplaces and shop models.