Secoo Holding Limited has entered into a contract with the Prada Group to offer Prada and Miu Miu products starting from June 2019 following Prada’s strategy based on distribution control and brand image protection. Secoo provides customers a wide selection of authentic upscale products on the company’s integrated online and offline shopping platform.
Secoo is Asia’s largest online integrated upscale products and services platform as measured by GMV in 2016. Its shopping platform consists of the Secoo.com website, mobile applications and offline experience centres, offering over 400,000 SKUs, covering over 3,800 global and domestic brands.
Supported by the company’s proprietary database of upscale products, authentication procedures and brand cooperation, Secoo is able to ensure the authenticity and quality of every product offered on its platform.