Salvatore Ferragamo has chosen Florence and Pitti Uomo as world stage to debut its new Spring-Summer 2020 menswear collection. The house will present a special fashion show at Pitti Uomo 96 (Florence, June 11-14, 2019), on June 11, in Piazza della Signoria: the heart of Florence, whose Fountain of Neptune by Ammannati has recently been restored by its funding.

Unifying the world’s of menswear and womenswear for several seasons, the Florentine brand continues to evolve the fashion show experience, showcasing a uniquely menswear collection during the pinnacle of men’s fashion. Pitti Immagine Uomo: A prestigious global platform was chosen to explore the multidimensional Ferragamo man in the limelight of Florentine prestige. Under the creative direction of Paul Andrew of Pitti Immagine, the show will focus on the evolution of Ferragamo menswear with highly innovative content and well-defined style, characterised by a fresh luxury identity.

“Florence is our heart, a part of our history, and we are enthusiastic to be back here as ‘Florence Calling’ at Pitti Uomo,” said Ferruccio Ferragamo, President of Salvatore Ferragamo. “At a moment of great consolidation for our brand’s style and identity, we believe that Pitti is the ideal setting for highlighting the direction taken as we move forward, showcasing a strong menswear collection outside the co-ed environment.”

“Florence has always been a creative and inspirational platform for Salvatore Ferragamo and for our founder. Pitti Uomo is therefore the natural location for expressing the contemporary vision that represents us today: Strong cultural continuity between different generations, with a constant eye to the future. It is an opportunity for emphasising our DNA, that added value that makes us distinctly unique. This collection, on which I am working with our head of menswear, Guillaume Meilland, will embrace the creative essence of Ferragamo’s male universe,” said Andrew.

“Salvatore Ferragamo is one of the brands that have made Florence a benchmark in the world of fashion, and we are truly happy to have it as a protagonist of a new ‘Florence Calling’ chapter. We are working in synergy with the brand on this show for the upcoming Pitti Uomo and guided by the style talent of Creative Director Andrew, it will provide further proof of the brand’s link, both with us and the city,” said Raffaello Napoleone, Chief Executive Officer of Pitti Immagine.