Roland, a manufacturer of wide-format inkjet printers and 3D devices, has launched the VersaSTUDIO BT-12 desktop direct-to-garment printer for printing directly on cotton-based products. Built for on-demand personalisation, the BT-12 is ideal for businesses looking for new revenue opportunities by offering an engaging in-store experience for the customers.

The BT-12 is an easy-to-use A4 size printer that allows printing directly on cotton substrates. You can print full colour graphics including photos, logos, and text on a variety of products, such as t-shirts, tote bags and interior decoration items. Its compact size and affordable pricing allow businesses to offer personalisation services with a low initial investment and in locations where space is limited, including shopping malls, kiosks, apparel stores, hotel gift shops and tourist destinations, or even at events, Roland said.

When combined with cotodesign, an optional design and print management software recently announced, the BT-12 can become a complete design, order and print management solution to open new business opportunities and increase foot traffic at retail locations. Cotodesign also supports additional Roland DG devices allowing businesses to use it for a wide variety of applications and events.

The BT-12 is affordably priced, allowing businesses to explore new opportunities with very low initial investment. Capable of producing a product from start to finish in as little as 10 minutes, the BT-12 is designed for ultimate ease of use and can be operated by virtually anyone with minimal training. Cassettes are used for holding the items for printing and finishing ensuring the safety of operators and customers.

With dimensions of 399mm (W) x 760mm (D), the printer unit requires very little space. The optional finishing equipment has been designed to be stacked with the printer unit. This clever design dramatically reduces the installation space that is typically required for a traditional direct-to-garment printer and finishing unit combination allowing businesses to install the BT-12 in retail locations and event venues with very limited area.

The BT-12 is bundled with easy-to-use Roland Design Software. With an intuitive user interface, anyone can create unique designs with minimal training. In addition to the BT-12, the optional cotodesign software also supports the VersaSTUDIO BN-20 printer/cutter, the VersaUV LEF Series UV LED printer, which is widely popular for the production of promotional and one-off personalised products, and the LD-80 digital foil printer. These solutions not only help to add value to merchandise, but also provide customers with a rewarding new shopping experience, which can help build store traffic as well as become a popular topic of conversation on social media.