As a part of Mukesh Ambani-led, Reliance Industries Ltd’s Hub Excellence Partners (HEP) programme, the industry leader recently announced formation of a partnership with textile major Arvind Limited from India to manufacture cobranded R|Elan high performance fabrics. As part of this partnership, Arvind will provide a high standard quality fabric and RIL will ensure timely delivery of R|Elan high-quality performance technologies to Arvind.
“The partnership will open up opportunities for Arvind to create quality products in line with the latest trends. This cobranding effort re-affirms our vision to offer products that are aesthetically pleasing, technologically advanced and, most importantly, sustainable,” said Aamir Akhtar, CEO, Denims, Arvind Ltd. The R|Elan co-branding exercise will bolster RIL’s foothold in Rs. 2,25,000- 2,50,000 cr Indian apparel industry having almost equal share of menswear and womenswear.
RIL organised an HEP meet in Ahmedabad recently launch R|Elan fabric 2.0, fabrics made from speciality engineered fibres for denim and other woven fabrics. Gujarat is a key State for RIL as it has initiated HEP programme in Ahmedabad and Surat. The textile and apparel manufactures will be key beneficiaries as RIL will share its experience, knowledge and technology to manufacture high performance R|Elan fabrics in these cities.
The event was attended by senior officials of textile industry, and their response to R|Elan fabrics was very encouraging. This strong pan-India network will provide assurance to apparel brand owners and retailers of streamlined production, timelines and standard quality, RIL stated in a statement here.
RIL has partnered with 32 textile players that are equipped to produce new-age fabrics using R|Elan technologies. RIL is providing latest know how, specifications and expert consultation support to these players to enhance and sustain quality of textile to be supplied to apparel manufacturers, it said.