showcases men’s fashion and lifestyle collections spring summer 19
Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, was held in Florence from June, 12-15, 2018. The always-evolving event anticipated and represented the latest fashion movements via a vast range of projects. This edition boasted 1,240 brands, 561 of which hailed from abroad (45 per cent), and was a curated geography of spaces focusing on venues that emphasised research in today’s menswear and are heavily geared towards the future of fashion. There were projects that interpreted the outdoor universe in an original way, redefining lifestyle concepts linked to athleisure and giving space to makers from all over the world.
There was the new wave of talent from Northern Europe and the creative scene from Eastern Europe, forward-looking styles marked by cutting-edge design. And one must not overlook the excellence of the new classic labels and brands relaunching modern sportswear. All this was combined with the unique hospitality provided by Pitti Immagine.
“The participation of all the most important Italian and international buyers – with an increasingly growing number of online retailers – and the huge amount of attention from the best international press,” says Raffaello Napoleone, CEO of Pitti Immagine, “Confirm Pitti Immagine Uomo’s role as a global reference point for lifestyle, quality scouting and for the worldwide launch of new trends and fashion projects. This is also demonstrated by the attendance figures and the feedback collected from exhibitors and buyers which was filled with high appreciation for the new ideas proposed at the fair, the new exhibition projects we launched at the Fortezza, the special events and for the atmosphere of creativity that invaded Florence over the past few days.”