Once again Pitti Bimbo expressed all the commitment, creativity and desire for innovation of the best international brands dedicated to kidswear and children’s lifestyles, as they look with confidence to the next season in a less than dynamic economic phase.

The numbers of foreign buyers at the Fortezza da Basso remained significantly and substantially steady – with increases for United Kingdom, United States, France, South Korea and Ukraine – while Italian attendance was slightly lower. The total number of buyers exceeded 5,100 from almost 80 foreign countries with around 10,000 visitors overall.

“The first thing that struck everyone entering the Pitti Bimbo pavilions,” says Raffaello Napoleone, CEO of Pitti Immagine “Was the quantity and quality of the special projects supporting the collections which had been made available by the exhibitors, of every size and origin: We’ve never had such a varied calendar, a sign of the commitment and the creativity of an industry which, despite an economic situation which is certainly not very dynamic, especially in terms of consumption and commercial exchange, is investing in the brands’ potential, working towards innovating the styles and materials. The fair also confirmed its experimental vocation which, this time, has been expressed through the gentle revolution of the Upper Level of the Main Pavilion dominated by experiential fashion and a strong international dimension on both sides of the market (and the press), from which a large part of its undisputed position of leadership derives.” The final attendance registers the number of buyers to be over 5,100, with international buyers reaching 2,400 at the end of the three days, from almost 80 foreign countries. Overall, the number of visitors once again reached a total of 10,000.