Concrete approach & sensitivity to market demands
The 88th edition of Pitti Bimbo (Florence, 17-19 January 2019) ended in a general atmosphere of satisfaction and very concrete contacts among the stands of the protagonist companies in the Fortezza da Basso. The most important international and Italian kids’ fashion buyers came to the fair, curious to discover the new ideas presented by the 564 protagonist brands attending this edition, intercepting all the latest trends and the future evolutions of the sector.
“The results for these three days went beyond our expectations,” says the CEO of Pitti Immagine, Raffaello Napoleone, “With comments gathered among the stands that unanimously refer to the great work carried out by the exhibiting companies: In the editing of the collections, the research into styles that are modern and functional in terms of the new ecological and social sensitivities, the commitment to maintaining both quality and price and the ability to move around an international market that is interminably changing and transforming itself. These are all qualities that our sales team has managed to highlight through the careful segmentation of the fair according to typology and merchandising category, together with the revamping of the physical spaces. This is the best possible response to a climate that, particularly in recent months, has grown darker, with a series of downward forecasts regarding growth, consumption and trade. While the data we are collecting regarding a drop in Italian buyers was expected, the performance and confirmation witnessed with regard to the international scenario represent a really important sign at this time. It is additional corroboration of the worldwide leadership of this fair in the world of children’s fashion and the most contemporary lifestyles.”