ACTIVELAB, metropolitan active research

Following its successful launch in January, #ACTIVELAB is getting bigger. This is the new research laboratory at Pitti Bimbo: The same DNA as Kidzfizz but with a street and sport imprint. At the Cavaniglia Studio – an expressly dedicated area inside the Cavaniglia Pavilion – a layout with playfully feisty tones will welcome a selection of international brands that experiment with sportswear, street and activewear, spheres that have cool connotations in the world of children. The names: Bangbang Copenhagen, Barn of Monkeys, Carlijnq, Cribstar, Gardner and the Gang, Gro, Iglo+Indi, It’s in my Jeans, Jooseph’s, Kids and The Gang, Kinderkind, Kukukid, Loud Apparel, Maisonoée Kids, Mousse Kids, Oji, Sproet & Sprout, Tiba + Marl and Two in a Castle. New for this edition, a special performance at the P.O.P. Arena gave visibility to a selection of brands.

Apartment, The Luxury Soul of Contemporary Tailoring For Kids

Apartment represented the space devoted to contemporary luxury. At the Lyceum, a unique section with a dedicated and always high impact layout for presenting particularly sophisticated clothing and accessories collections aimed at the most exclusive boutiques. The brands present: Amelie Et Sophie, Atelier Choux Paris, Belle Chiara, Belle Enfant, Caramel, Emile et Ida, Grevi, Hucklebones, Jem + Bea, Jessie And James London, Lamantine, Leoca Paris, Little Creative Factory, Minna Parikka Mini, Moon Paris, Nikolia, Olive, Owa Yurika, Pe’pe’, Pèro, Piccola Ludo, Pom D’api, Raspberry Plum Ltd, and Velveteen, Nikolia. A special catwalk show in the Sala della Ronda gave visibility to a selection of brands.