ONTHEGO (OTG), an e-retailer and customisation platform of uniforms and sports apparel, has added to its capability footprint by acquiring leading Australian based manufacturing and sublimation plant ZEMS Apparel. The acquisition will enable OTG to further the delivery of industry leading offerings and customer experience for themselves and partners.

Enabled by OTG’s Web2Print technology, the acquisition will help deliver the highest quality customised offerings in record delivery times, said Mick Spencer, CEO of OTG. The capability also completed the loop on the complex rapid supply chain required to execute some ‘very exciting nationwide top tier retail partnerships soon to be announced in later 2019’.

OTG has rebranded the business to ‘OTG Labs’ and Zems founder Mark Harris will be leading the Web2Print Facility. Harris’s experience and skills will enable plans to bring the technology to life in the growth of our mass customisation, made to order supply chain model. “OTG’s founding story and vision is was what first attracted me, after meeting the team I knew my visions of this industry could be achieved. I’m excited to join the OTG team and have my skill set taken to the next level with what is to come with this company,” said Harris.

Driven by a significant upward valuation in the company, OTG has plans to open a strategic investment round in the new financial year to support its aggressive acquisition strategy and rapid growth plans. “ZEMS will provide us a bolt on capability that will enable us to leverage our significant investments to date in our technology for mass customisation scale. This was the next step for the company in pursuing an aggressive twofold investment strategy in technology development and analogous capability acquisition in furthering our leading customer experience of designing products easy and having them delivered quick anywhere they are,” added Spencer.