Marks & Spencer (M&S) has partnered with True, Europe’s only retail and consumer investment and innovation firm, to gain pre-emptive access to its deep-rooted retail and consumer expertise, emerging technologies, proprietary research and sector-specific international network. The partnership with True will generate investable opportunities for M&S, as the business seeks to transform its digital capabilities.

True’s business model and Live Network enables the firm to see over 2,000 enterprise-ready technology and consumer-product businesses each year. M&S will draw on the Live Network to access the latest innovative technologies and expertise from within the sector that can best support M&S’ digital ambitions.

Steve Rowe, Chief Executive said, “Our partnership with True will give us unparalleled access to the latest innovations and technologies that have the potential to transform the way we operate and run our business. As M&S seeks to become a Digital First retailer, we will be on the front foot thanks to True’s deep sector knowledge and the exposure they will give us to new enterprise-ready technologies which will benefit our customers and make us fit for the future.”

Mike Tattersall, True Chief Commercial Officer said, “The explicit focus of our Partnership activities is to deliver positive commercial outcomes with clear and tangible ROI for our Partners. M&S exemplifies a business that has not only helped shape the British retail landscape, but understands the need to evolve – and the importance of innovation to achieve this. Through the True Live Network, we will support M&S in enhancing its operations and ensuring it’s a retail business that is strongly positioned to navigate a continuously changing landscape.”