Leyou, the Chinese children and baby fashion and accessories brand, has selected Centric Software’s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals. Even with the digital retail transformation occurring worldwide and especially in China, the brand’s innovative approach and technical capabilities have kept it ahead of the curve. The company was the first retailer in China to adopt a sophisticated Enterprise Resource Planning (ERP) system. Its use of apps, online stores and chain stores as part of an online and omni-channel business model provides one-stop professional service and a convenient, integrated shopping experience for consumers.

“Our brand was born digitally native however, we needed to take the company to the next level. As childrenswear now takes its cue from adult apparel trends, time to market gets faster and faster. In the age of ecommerce, the response time of supply chains has to keep up with increasing consumer expectations and desire for newness. A digital management platform that encompasses all processes is necessary to centralise resources and react to market changes quickly and efficiently,” Gong Dingyu, Brand Founder at Leyou said.

After initially considering supply chain management solutions, Leyou realised that a PLM solution would be a more suitable investment for the company, as only PLM can fully digitise information and connect operations across the entire product lifecycle to bring products to market quickly rather than focusing solely on the supply chain element.

“We selected Centric PLM because their solution is an excellent product that incorporates best practices from the fashion industry and the Centric team has been extremely professional and knowledgeable throughout the selection process. The system will be of great value to the company. Once it is up and running, Centric PLM will enable the sharing of supply chain resources as well as human resources, while effectively integrating internal and external platforms. With this foundation in place, Leyou will be able to develop new product categories and expand on existing product categories more efficiently. The project will be varied and interesting, as all team members will actively participate and offer their input. Silos between teams will be broken down to foster innovative mind-sets,” Dingyu added.

“We are very excited to announce that Leyou has selected Centric PLM and will be our forty-fourth partner in China. Leyou is also our first infant fashion brand partner in China. We are proud to partner with a company that is at the forefront of innovation in retail in China,” Chris Groves, President and CEO of Centric Software said.