With popularity of outdoor endurance sports increasing, Hyosung, the largest spandex manufacturer, has developed new high-performance creora ActiFit spandex, to help construct the best multi-sport apparel for endurance sports enthusiasts. The new spandex will be unveiled at the Outdoor Retailer Summer Market in Denver, to be held during June 18-20, 2019.
creora ActiFit spandex provides the long-lasting durability, UV and chlorine resistance, and superior recovery required for cycling, swimming, triathlon and adventure racing apparel where athletes may encounter diverse environmental challenges such as salt water, intense sun or a rocky crag.
“The last thing an endurance athlete or outdoor enthusiast wants to worry about is if their gear is going to hold up in a race, or even over time,” said Mike Simko, Hyosung Global Marketing Director – Textiles. “Multi-sport apparel made with creora ActiFit spandex will give athletes the confidence they need to focus on their sport and not be bothered by what they are wearing.”
At Outdoor Retailer, Hyosung will also feature a collection of multi-functional, sustainable fabrics and apparel under its in-house Fashion Design Centre’s 2020 Megatrends ‘Connected, beyond’ presentation – Protect the Body and ECO-nomy.
Protect the Body ‘connected between human body and the environment’ is a stance whereby apparel is not just an outfit – it must also function to protect against environmental conditions one might encounter. Previously, there were clear lines between ready-to-wear, sportswear and outdoor wear, but now these boundaries are fading. People want both fashion and function. This trend is leading outdoor brands to make fashionable outerwear designed for commuters, and fashion brands to add function to daily wear – and even luxury-fashion apparel.