Gap has established a strategic partnership with Microsoft to drive transformation strategies and continue to create new customer experiences across all brands, including Old Navy, Gap, Banana Republic, Athleta, Hill City, and Intermix. Gap is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children.

With Microsoft as its primary cloud provider, Gap is focused on technology innovation, speed and flexibility, using Microsoft Azure and Microsoft 365 to deploy new business capabilities and work more efficiently across the organisation, the company said.

“As we grow our value and active business and accelerate online and mobile, the ability to scale our technology in a secure environment to accommodate this growth is critical. The Microsoft Azure platform provides our teams the ability to deliver innovative and personalised capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team,” said Sally Gilligan, Chief Information Officer, Gap said.

Gap is working closely with Microsoft to migrate hundreds of applications to Azure, focusing on a seamless and personalised experience for customers as they shop across stores, online and mobile. Initially, the company is moving key inventory, stores, and site capabilities to Azure for trusted, scalable and cost-effective computing. These critical capabilities support a portfolio of brands and products available for purchase in more than 90 countries, through multiple channels including over 3,100 company-operated stores.

Using the Microsoft Azure platform-as-a-service offerings, Gap is accelerating its time to market for new customer services, empowering customers with greater flexibility in where and how they want to shop. The Microsoft Azure cloud supports the company’s DevOps model through which engineers and product management teams rapidly develop, deploy, and test new capabilities.

By building and centralising its data platform on Azure, Gap can now apply advanced analytics and machine learning to gain a comprehensive understanding of customers across channels, and to deliver personalised merchandising, marketing, and service for all brands in its portfolio. The company is using Microsoft Power BI to empower more employees at Gap to visualise and act on information to create the best customer experience and drive the business.

Gap is also deploying Microsoft 365 solutions to provide its employees across its brands and functions around the world with more powerful and creative ways to communicate, collaborate, and share insights with one another.