Eurojersey, together with WWF Italia, is inviting people to behave responsibly in order to minimise the impact on the environment. Eurojersey is backing WWF Italia through campaigns to increase public awareness of the main environmental risks so that every human being can play an active role and be part of the solution, instead of the problem.

Every year, 570,000 tonne of plastic end up in the Mediterranean sea, equivalent to 33,800 small plastic bottles being thrown into the sea every minute – a phenomenon which would appear to be unstoppable. One of the most decisive factors of pollution lies in the failure of Mediterranean countries to manage plastic refuse, which not only creates huge costs for the regional economy but also damages the tourist industry.

In Italy, for instance, the summer tourist flow causes a 30 per cent increase in the production of plastic refuse which may end up in the environment leaving beaches and seas dirty to the dissatisfaction of the tourists themselves.

Eurojersey is a reference point in the sector of Italian-made warp knit fabrics, due to its patented range called Sensitive Fabrics, selected by major brands for sportswear, readytowear, intimate apparel and swimwear markets.