Eastman will showcase Naia, the sustainably-sourced cellulosic yarn known for its versatility in fashion fabrics, at Première Vision Paris (PV), the international apparel textile exposition. Made from bio-based wood pulp, Naia has inherent softness that creates fabrics with a silky hand and luster, giving designers a viable eco-conscious choice of material.

“Womenswear designers and manufacturers are clamouring for sustainable fabrics to meet the demand of discerning consumers, who care about the materials in their clothes,” said Ruth Farrell, Eastman Global Marketing Director of Textiles. “Naia cellulosic yarn is at the nexus of comfort and luxury because it renders soft, skin-friendly fabrics in rich, vibrant colours with a sumptuous drape.”

During the show, Eastman will display a one-of-a-kind peacock-inspired dress created with fabrics from Naia partner mills, many of whom are also exhibiting at Première Vision Paris. The kaleidoscope of greens, browns and whites visualises Naia’s commitment to sustainability, according to Farrell. Eastman will host an upcycling workshop in which a master tailor will repurpose fabric swatches made of Naia into uniquely sewn pouches that can be used in a variety of ways.

The Naia booth at PV is constructed with plywood from FSC certified forests and supported by recycled copper piping. Living its sustainability promise, Eastman repurposed wood from the previous PV booth into toys in a social workshop organised by Zonnehoeve, which provides creative opportunities for people with disabilities. The toys will be on display during the show and sold by the association online afterward.

Naia is made with wood pulp sourced from sustainably managed pine and eucalyptus plantations and forests, resulting in no deforestation of ancient and endangered forests. The yarn is produced in a closed-loop production process where safe solvents and water are recycled and reused, ensuring that Naia has a low tree-to-yarn carbon and water footprint. Listed on the Higg Materials Sustainability Index, Naia has a smaller environmental impact than fibres such as generic modal, triacetate and viscose.