Better products today and a better planet tomorrow. That’s what today’s consumers are increasingly demanding and what outdoor brands are keenly focused on providing. To help make it easier for footwear, apparel and gear designers to find sustainable bio-based material options that also enable improved performance, DuPont Tate & Lyle is launching a new website: Susterra-performs.com.
This new website provides an application-specific breakdown that allows outdoor brands to take a closer look at how materials based on Susterra® propanediol can provide a multitude of sustainable and high-performing design solutions for their product offerings. Whether they are looking to stretch the boundaries of what’s possible in apparel designs, working to take footwear design a step further or bringing bio-based performance to gear that inspires adventure, designers will quickly discover that Susterra® can help them find a smarter, greener way to get there.
“In the past, how a product performed was the most important factor for consumers when purchasing outdoor brands; however, today’s consumers increasingly believe that sustainability is just as important as functional performance, and this belief is driving their purchasing decisions,” said Laurie Kronenberg, Global Marketing Director, DuPont Tate & Lyle Bio Products.
“Outdoor and fashion brands recognize this evolution in consumer thinking and are actively working to provide next-generation sustainable products that deliver improved performance,” said Kronenberg. “We are launching our new website to help designers and specifiers easily find the information they need, in an application-specific way, so they can take full advantage of the unparalleled platform for innovation that bio-based Susterra® makes possible from outsoles and waterproof breathable membranes to synthetic leathers and coatings.”
Susterra® propanediol is manufactured through a proprietary fermentation process using plant-derived glucose instead of petroleum-based feedstocks. In addition to being renewably sourced, Susterra® is manufactured using a more sustainable process that produces 50 per cent less greenhouse gas emissions and consumes 42 per cent less energy than equivalent petroleum-based diols.
DuPont Tate & Lyle Bio Products is a joint venture between DuPont, a global science innovator, and Tate & Lyle, a world-leading renewable food and industrial ingredients company. DuPont Tate & Lyle Bio Products provides natural and renewably sourced ingredients that enhance product performance.