Last November 14th and 15th, Denim Première Vision celebrated its 10th anniversary with a fun and trendy atmosphere to foster discussion and the creative process, a double event combining business, culture and inspiration:
The much acclaimed ‘experiential’ dimension of the show, further strengthened this season, was a great success, thanks to a new, cutting-edge programme. Both at the trade show and at the very first Denim Pop Up Street open to the public in the fashion and cultural district of the Marais in Paris, the creative avant-garde, discovery and interactivity were placed firmly at the heart of the edition. Some 2,000 visitors came to discover innovations and new creative developments from 80 exhibiting companies for the spring summer season 19. International visitors remained steady, at 66 per cent, and were above all selective and diversified, reflecting a changing denim market.
Indeed, the entire denim industry value chain is undergoing a profound cultural and structural change. New generations of consumers are responding to different codes. The international denim community, up till recently quite homogenous, is now made up of a multitude of players, with quite varying profiles and new values, which all must be taken into account. True to its values of selectivity, creativity and forward-looking innovation, Denim Première Vision is committed to adapting to these changes, and is confident in the face of this rapidly changing market. The signs of dynamism perceived at this last edition augur well for future sessions. After setting the pace for 20 seasons, Denim Première Vision is ready to continue to inspire, bring together and influence the many different denim and fashion communities for the next 10 years and more!