Curve, the largest tradeshow in US dedicated exclusively to lingerie, intimates, loungewear and swimwear, will return to New York with over 300 intimate apparel brands from August 4-6. The fair produced by Eurovet Americas will include many events such as fitting workshops, zeitgeist-altering panels, their signature fashion presentation and industry cocktail party.

“As the US intimate apparel industry will generate more than $15 bn annually by 2021, we are seeing the rise of intimates as key drivers of fashion trends,” said Eurovet America’s CEO Raphael Camp in a report by Curve. “Top celebrities and influencers are seen on social media outlets in intimates and swimwear just as much as outerwear – we are seeing the line being blurred between intimates and ready to wear, fashion is evolving in favour of our industry. More than ever, lingerie and hybrid items such as bodysuits, longline bras and bustiers are incorporated into ensembles worn on runways and city streets alike. Major industry gatherings like Curve are vital to understand the industry as a whole.”

Top global lingerie brands taking part in the fair are Chantelle (2019 Designer of the Year), Wacoal, Natori Intimates, Triumph, Aubade, Simone Perele, Empreinte, Hanky Panky. Other prestigious brands like Lise Charmel, Fleur of England, Bordelle, Maison Close, ID Sarrieri will be present. Also there will be upcoming brands like Studio Pia, Elissa Poppy, Undress Code, Milakrasna, Le Petit Trou and loungewear brands like Hanro, Derek Rose, Hale Bob, Splendid, Mey, VO She.

The Curve pitch off will take place on August 4 and August 5. An inclusiveness and intimate apparel panel will focus on marketing and campaigns. Hosted by industry expert and influencer Kimmay Caldwell of Hurray Kimmay, it will feature Ken Natori – President, The Natori Company; Amandine Taylor – brand & social media marketing specialist, Parfait; Laura Henny – owner, The Rack Shack; Nicki Vrotsos – model and activist; Tiffany Cole-Allen – co-founder, The Lingerie Collective.