Coloreel continues to grow and is now strengthening the company with recruitment from the international company ABB. New in the team is Benny Jonsson who is appointed as Vice President of Supply Chain from August.

“It feels amazing! Coloreel is an extremely exciting company with huge potential and its extra fun to be a part of building the company at such an early stage,” says Benny Jonsson, new Vice President of Supply Chain at Coloreel. Benny Jonsson was earlier employed was ABB in Västerås, where he worked as Production Manager. He has a broad background in production and sourcing with extensive international experience. Benny will be responsible for the entire supply chain.

“It feels great that Benny has finally started working with us and I know he will contribute from day-one to the positive development of the company with his broad experience and expertise,” says Mattias Nordin, CEO at Coloreel.

The Coloreel technology enables high-quality instant colouring of textile thread while it is in the textile production. The first product being launched based on this technology is a groundbreaking thread colouring unit that works with any existing industrial embroidery machine. By instantly colouring a white base thread during the embroidery production, Coloreel enables complete freedom to create unique embroideries without any limitations in the use of colours. The product launch of the Coloreel unit will take place at the high-tech fashion fair Avantex in Paris, 17-20th September. At stand Z428, the customers will be able to meet with both Coloreel and the European distributors.