Coloreel launched their instant thread colouring unit for the European market at the Avantex show, from September 17-20, 2018, in Paris, France. This was a big milestone for the company and official sales start of the Coloreel unit for all European distributors. The Coloreel technology enables high-quality colouring of textile thread on demand.

The product launch of Coloreel’s instant thread colouring unit and the included colorisation software, Coloreel Studio, got a curious and overwhelming reception at Avantex. Over a thousand visitors came by the Coloreel stand to learn more. Embroidery producers, digitisers, designers, and apparel manufacturers including high-level brands were very impressed by the Coloreel unit and many requests to buy the revolutionary product were made, the company said in a statement.

Coloreel distributors, leading brands in the apparel industry, partners, and end-customers came to celebrate this historic product launch with the Coloreel team. The company provides the possibility of making fantastic embroideries with amazing quality. The customers will be able to create new unique embroideries that no one has seen before. Coloreel offers improved logistics because the customers will only need one thread, but can get unlimited colours. Embroidery production speed will increase for producers with no trims needed for the colour changes. It also reduces waste of resources by only producing the thread one needs and minimising water usage.

Shipping of the Coloreel units to customers in Europe will start at the beginning of 2019, followed by the US. The next step for Coloreel is to broaden the distribution in a very quality assured and service-oriented way. The product launch of the instant thread colouring unit was a clear indication that the whole world is longing for this product.

“We have the whole package, a unit that colours thread instantly in a more sustainable way and a colorisation tool to create amazing embroidery designs. It is now clear; we will truly revolutionise the whole embroidery industry,” Mattias Nordin, CEO at Coloreel said.