By 2025, 100 per cent of the cotton used by Benetton Group will be sustainable, either organic or recycled or will be sourced from Better Cotton Initiative (BCI) farmers. Always committed to reducing the environmental footprint of its activities, Benetton Group, a member of the BCI since 2017, has already started the transformation process.

In 2018, organic cotton – cultivated according to the strict principles of bio-cultivation, free from GMOs and with a reduced environmental impact – represented 4.7 per cent of all the cotton garments produced by the company. The same year, 23 per cent of the cotton used for Sisley and United Colors of Benetton collections was certified by BCI, the world’s largest cotton sustainability programme. Following the principles of the programme, the company has started to source cotton processed and harvested by farmers trained to reduce the use of fertilizers and pesticides, use water and soil sustainably, and treat their workers equitably.

“Cotton is one of the fibres most loved by consumers, who appreciate its versatility and freshness. However, its conventional cultivation – with fertilizers, pesticides and chemicals – negatively impacts the environment. Our commitment to BCI broadens the sphere of action beyond environmental protection, to include also both social and economic aspects,” Benetton said. While the goal is still six years away, the steps already taken in record time show how the Benetton Group is actively committed to reaching 100 per cent sustainable cotton in all its collections by 2025.