Kornit Digital, a global market leader in digital textile printing technology, has announced that Andy Yarrow has been appointed as the President of Kornit Digital’s Asia Pacific region, effective February 10, 2019. The company, based in Israel, develops and markets industrial digital printing technologies for the garment, apparel, and textile industries.

Yarrow joins Kornit from EFI, where he held several sales and management roles in Europe and Asia Pacific for the past twelve years, most recently in Hong Kong as the head of Asia Pacific Sales. Prior to moving to Hong Kong, Andy spent 2.5 years in Japan as head of EFI’s fiery and inkjet business in Asia Pacific, Kornit said. Yarrow has been in the industry for 20 years and holds a Bachelor of Arts degree in creative imaging from the University of Huddersfield, United Kingdom. In his new capacity, Yarrow will oversee Kornit’s operations in the Asia Pacific region.

Andy Yarrow will focus on accelerating the company’s growth across Asia, as well as on optimising the team structure towards customer success and empowerment. He will focus on expanding Kornit’s footprint in the customised design segment, as well as expand the business in Asia by entering new segments such as the brands, private labels, promotional, and other leading screen printers and users of Kornit’s upcoming new technologies, such as printing on dark polyester.

“I welcome Yarrow on board as the new President of Kornit Digital Asia Pacific. He brings with him 15 years track record at various leadership levels, deep understanding of local and global markets as well as a sound industry background. He will steer Kornit Digital’s Asia Pacific business through the next phase of growth,” Gilad Yron, Kornit’s Executive Vice President of Sales said.

“The era of self-expression has arrived, and consumers now want their products quickly and with a personal statement. The supply chain must find ways to adjust to meet these demands. Kornit is a global leader in digital textile printing. It offers cutting edge solutions to these complex supply chain and logistics issues by facilitating proximity manufacturing to reduce shipping times, eliminating inventory risk and enabling short runs. The market shift to on-demand retailing unfolds the opportunity for driving Kornit’s growth to the next level and I am looking forward to leading this exciting journey in Asia Pacific,” Yarrow said.