Students are invited to showcase their merchandising and marketing talents to win cash and recognition by participating in the 2020 Concept 2 Consumer® Student Merchandising Competition. This year’s theme is “Everlasting Style.” Students will develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. The line must incorporate a colour palette with at least 3 non-neutral, fashion colors (such as fuchsia, turquoise, jade, etc). The students are also asked to watch and read educational resources so they can describe why their line is sustainable and why the highlighted AATCC test method is important to their product line. Students can enter the contest individually or work in teams.
Awards: Team entries will divide the prize among all members. 1st place earns US$1000 from AATCC, 2nd place earns US$750 from AATCC, 3rd place earns US$250 from AATCC. Entries are due April 20, 2020. Competition guidelines are available on the AATCC website. Entries will be judged based on content, creativity, completeness, thoroughness, and presentation of poster. Winners will be announced by May 31, 2020.